Sep 18, 2018
Jimmy is not by far the
classical UX designer, he’s a full on anthropologist working in the
design space, or more so the product space.
He
found his way into design through an article that described how the
company Red Associates used the social sciences to solve complex
problems for some of the largest companies in the world. He spend a
couple of years at Designit, but the constant focus on speed, being
at an agency, wasn’t for him. Today you’ll find him at Maersk, a
company that needs to rethink how they’re doing business if they
want to survive.
Here Jimmy is doing research to
stop bad ideas for being executed. He compares research with
Tetris. Usually designers think about the falling block, Jimmy is
thinking of the landscape the piece is falling
into.
He believes UX designers should take more
responsibility as decision makes and not just be skilled
craftsmen.