Sep 18, 2018
Jimmy is not by far the
classical UX designer, he’s a full on anthropologist working in the
design space, or more so the product space.
He found his way into design through an article that described how the company Red Associates used the social sciences to solve complex problems for some of the largest companies in the world. He spend a couple of years at Designit, but the constant focus on speed, being at an agency, wasn’t for him. Today you’ll find him at Maersk, a company that needs to rethink how they’re doing business if they want to survive.
Here Jimmy is doing research to stop bad ideas for being executed. He compares research with Tetris. Usually designers think about the falling block, Jimmy is thinking of the landscape the piece is falling into.
He believes UX designers should take more responsibility as decision makes and not just be skilled craftsmen.