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Why UX? Podcast

Jul 2, 2020

With over 20 years in UX and design, Fernanda Barbato has a lot of experience. As a Design Director at iZettle she is more managing than designing, but no matter what she'll do she'll always be a designer by heart. Through most of her career, the user has been at the center of her design process, but after realizing the...

Jun 1, 2020

'What Is Wrong with Why UX?' should be the title of this special episode of 'Why UX?' where Helena interviews the host of the podcast 'What Is Wrong with UX?' and author of the books 'UX for Lean Startups' and 'Build Better Products', the one and only, Laura Klein.  


Thanks to Pavel Bavtra and Simon Dybdal for making...

May 2, 2020

From Milano in Italy, through Delft in the Netherlands, and ending up in Stockholm in Sweden. Stefano has been far and wide, and due to a little question-asking-worm in his ear, he has been cumulating vast knowledge and experience on the way, which he will share in yet another zoom-pandemic-version of WHY UX?

Apr 7, 2020

Guiseppe's first job as an intern at an internet marketplace company ended abruptly as the company went bankrupt as a consequence of the bubble in 2000. But as a phoenix Guiseppe rose from the ashes of his old employers, with a burning interest in HCI and IA. Twenty years later he finds himself working as a...

Mar 1, 2020

Helena traveled to Sweden to interview Swedish experience designer, Karolina, at IKEA Retail Business and Digital Department in Malmö. It doesn't get much more Swedish than that!


Karolina originally wanted to become a 3D animator, but after being taught many things she wasn't interested in learning, she now, two...